Brand Guidelines, Logos & Licensing

To use the district’s name, "Harrisburg Tigers," tiger artwork, and logos, a licensing agreement must be signed with the Harrisburg School District. Permission from the District is necessary for any use. Adhering to the Brand Design Guidelines manual ensures proper and licensed use, maintaining quality and consistency in our community.

Our brand’s visual identity, encompassing the logo, typefaces, and complementary colors, serves as the identity of our district to the public, our community, staff, and students of Harrisburg School District. Each employee and board member, and anyone authorized to use our logo, hold the responsibility of promoting and upholding our brand identity with unwavering consistency.

While flexibility may be required on certain occasions, standards provide guidance for correctly applying our brand identity in diverse environments. By diligently adhering to this guide, you contribute to maintaining a consistent, identifiable brand.

Brand Guidelines

What are Brand Guidelines?

Brand Guidelines are the standards and rules for brand consistency, including proper logo use, colors, font styles, etc.

Logo Use

What is a Logo Use Agreement?

Logo Use Agreement - a document in which you agree to use the brand guidelines for visual, verbal, or written communication on behalf of the District.

District Use

WHO

Athletics, Fine Arts, Student Organizations

WHAT

  • Products requested by a coach/advisor overseeing District Athletics, Fine Arts Programs, or Student Organizations

  • Where the District's name, artwork/logos will be used

  • For use by activity or resale of items for the activity's benefit

Approval

District-Related Organizations

WHO

PTO's, Booster Clubs

WHAT

  • Products requested by a board member/advisor overseeing PTO, Booster Club

  • Where the District's name, artwork/logos will be used

  • For resale and/or the benefit of the organization or club

Retail Use

Individual Use/Sales

WHO

Parents, Individuals

WHAT

  • Logo/name-use is not permitted for individuals or non-licensed businesses where the District's name (Harrisburg Tigers), artwork/logos or likeness will be used

  • For the purpose of resale benefiting a non-district and/or personal cause

In-District Sales

WHO

Businesses headquartered within HSD boundaries

WHAT

  • Retail sales conducted by a business headquartered within the boundaries of HSD

  • Where the District's name, artwork/logos will be used

  • For the seller's benefit

In-State Sales

WHO

Businesses headquartered within South Dakota

WHAT

  • Retail sales conducted by a business headquartered within the State of South Dakota

  • Where the District's name, artwork/logos will be used

  • For the seller's benefit

Out-of-State Sales

WHO

Businesses headquartered outside South Dakota

WHAT

  • Retail sales conducted by a business headquartered outside the State of South Dakota

  • Where the District's name, artwork/logos will be used

  • For the seller's benefit

N/A

Not Permitted

$100

(Five Year Term)

$250

(Five Year Term)

Quarterly Royalty

(Negotiated Terms)

FAQ's

Approval for Retailers

Review the brand guidelines.

  • Sign the Vendor Application.

    • In-District, In-State Retailers - Sign the Logo Use Agreement

    • Out-of-State Retailers - Contact JoAnne VerMulm, Communications Director, JoAnne VerMulm@k12.sd.us or 605-743-9046

  • Wait for Approval.