HSD Branding Guidelines

The Harrisburg School District believes it is important to maintain a consistent, identifiable brand. As such, the following guidelines have been developed to provide a consistent look throughout our publications, websites, and other materials.

Questions?

Contact JoAnne VerMulm | Communications Director

Logo Use

The Harrisburg School District logo is trademarked with the State of South Dakota. Use of the logo must be authorized by the Harrisburg School District.

Logo Use Agreements are forthcoming in 2021.

Approved District Logos

HSD Logos

Correct Usage of District Logos

DO

DO use a .PNG file format (with a transparent background) when putting image against a color background.

do

Note:

  • Redrawing, tracing, scanning, or use of photocopies of the logo results in distortion and a loss of sharpness.

  • Do not use a low-quality image (blurry, pixelated).

  • Avoid using design features such as skewing, rotating, or including the logo as part of a pattern or larger image. Such uses tend to diminish the goal of visual consistency set forth in these guidelines.

  • Do not outline, emboss, bevel, or add other special effects.

  • Do not add any additional design elements or text.

DON'T

Do NOT use a .jpg image with white background against a colored background.

do not

DON'T

Do NOT change the color of the logo.

do not recolor

DON'T

Do NOT crop the logo.

do not crop

DON'T

Do NOT stretch the logo.

do not stretch

Approved District Colors

TheTable following colors should be used for all HSD materials. Alternative colors should be avoided.

Primary Color

maroon

Tiger Maroon

HEX: #6C1C24

RGB: 108, 28, 36

PMS: 188 CP

Accent Color

charcoal

Charcoal

HEX: #474646

RGB: 71, 70, 70

PMS: 4147 U

Primary Color

gold

Tiger Gold

HEX: #FBAC1C

RGB: 251, 172, 28

PMS: 1235 CP

Accent Color

cool gray

Cool Gray

HEX: #A4A4A4

RGB: 164, 164, 164

PMS: 6 U

Primary Accent

black

Black

HEX: #000000

RGB: 0, 0, 0

Highlight

highlight

Bright White

HEX: #FFFFFF

RGB: 255, 255, 255