HSD Branding Guidelines

The Harrisburg School District believes it is important to maintain a consistent, identifiable brand. As such, the following guidelines have been developed to provide a consistent look throughout our publications, websites, and other materials.

Questions?

Contact JoAnne VerMulm | Communications Director

Logo Use

The Harrisburg School District logo is trademarked with the State of South Dakota. Use of the logo must be authorized by the Harrisburg School District.

HSD Clubs, Activities & Student Organizations

All District activities must review the HSD Brand Guidelines for HSD Activities, Clubs & Student Organizations and complete the HSD Activities, Clubs & Student Organization Logo Use Agreement. HSDConnect

Non-District Entity Use

All non-district-associated (non-profit) entities (PTO's, Boosters, Non-Sanctioned Activities) must review the HSD Non-District Entities Brand Guidelines document and complete the Non-District Entity Logo-Usage Agreement.

Commercial Use

All commercial (for profit) entities must review the HSD Brand Guidelines for Commercial Use document and complete the Logo-Usage Agreement for Commercial Use.

Exempt Items: Exempt items include consumables such as graduation cakes, plates, napkins, balloons or graduation announcements, and parent-to-vendor purchases of class rings, letterman jackets, etc.

Vendor Application

All Vendors must be approved by the Harrisburg School District. The Harrisburg logo must be used according to the HSD Brand Design Guidelines for retail and non-retail use. Failure to comply to these guidelines will result in the removal of approved vendor status. Vendor Application

Correct Usage of District Logos

DO

DO use a .PNG file format (with a transparent background) when putting image against a color background.

Note:

Redrawing, tracing, scanning, or use of photocopies of the logo results in distortion and a loss of sharpness.
Do not use a low-quality image (blurry, pixelated).
Avoid using design features such as skewing, rotating, or including the logo as part of a pattern or larger image. Such uses tend to diminish the goal of visual consistency set forth in these guidelines.
Do not outline, emboss, bevel, or add other special effects.
Do not add any additional design elements or text.